Company history
JOY sportswear
A success Story, Made in Germany
We offer feel good wear for active living: High-quality, durable and therefore sustainable sports and leisure wear for men and women. Our products work around the clock, are casual but never careless. Feel good is always the focus.
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1977
JOY Sportswear GmbH was founded on 1st January 1977 by Claus-Dieter Grapentin and Norbert Pfletschinger.
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1979
Two years later JOY sportswear is the first German brand manufacturer to introduce jogging tracksuits to the market.
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1981
JOY sportswear becomes the largest German importer of sweatwear.
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1984
Introduction of the BASIC programme and birth of pants Marcus, which is still today one of our best selling products.
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1987
Introduction of a BASIC storage service and development of a depot concept (NOS), to react even faster and better to our customers requirements.
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1991
JOY sportswear is the first manufacturer to offer sportswear trousers in three lengths: short, medium and long.
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1992
Relocation to the new built head office with integrated warehouse in Ottensoos near Nuremberg.
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1992
Start of production of special sizes (ladies: up to 52 or 26 for short sizes, men: up to 62 or 32).
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1993
Beginning of shop-in-shop system, to make the brand more visible in specialist trade.
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2000
Introduction of trouser presenter to highlight the product expertise.
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2012
Definition brand essence and target group: JOY sportswear is the only brand in sports retail which is committed consciously, consistently and sustainably to the target group 49+
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2013
Introduction of new logo and signet.
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2015
Introduction of JOY Body-Fit-Shapewear trouser range for women.
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2018
Launch of campaign "Suitable trousers for everyone". Focus on communication competence of perfect fit and und portfolio of sizes.
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2019
Launch of campaign "Suitable trousers for everyone 2.0".
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2020
The parent group Melchers Group merges the brands JOY sportswear, Venice Beach and HOT sportswear to Scoretex/HOME OF BRANDS with head office in Ottensoos and a branch office in Hamburg.
Reiner Unkel becomes CEO and management spokesman and Bernhard Helfrich CSO.
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2020
The proportion of sustainable materials is constantly increasing, preferring natural material..
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2020
Launch of campaign "Homeoffice".
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2021
Sharpening of the brand profile by development of the brand equity and brand DNA.
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2022
Boxing legend Henry Maske becomes brand ambassador of JOY sportswear.
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2022
Launch of the unisex heritage collection JOY originals produced in Europe.
