
True
Champions
New times require new rules. Many things change. But one thing remains. The gentleman stands for values that one wants to live by. Idols go, but heroes stay. Today, anyone can cut a good figure with sweatpants outside the gym. If he wears it with an attitude - and makes sure that even a tracksuit fits as well as jeans or chinos. For a gentleman like Henry Maske, that's no problem. He doesn't define himself by old etiquette. He has a modern attitude, but lives values that guide us. This matter-of-factness is also expressed in his fashion style. Nobody cuts a good figure only in a suit. The baggy jogger is taboo. A good fit, the right material and perfect workmanship are part of the new attitude. Going out on the street in a fitness look is no problem. It just has to look good.
Gentleman-like, that is.

„IT'S A PERFECT MATCH“
Reiner Unkel, CEO of Scoretex/HOME OF BRANDS, explains, "Henry Maske has style, sensibility and beyond that he is a fine human being. Values such as respect, fairness and determination are of great importance to him. Values that are just as important to our company."



„IN THE FOOTSTEPS OF ROCKY“
To understand why the legendary boxer Henry Maske has more in common with Rocky than you think, you have to think back to the USA of the seventies. More precisely: to Philadelphia. Specifically, on the steps of the Museum of Art. Because Sylvester Stallone sprints up as Rocky in the cinema hit of the same name - in a grey jogging suit. This is exactly what JOY sportswear founder Claus-Dieter Crapentin discovered in 1977 during a stay in the USA and imported it to Germany. A huge success. To this day, the pants are available, we call the style Marcus, a little modernized. By the way, Henry Maske really likes to wear the Marcus' pants.

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„THE POWER OF BASICS“
Perfectly fitting sweatpants, the casual T-shirt, the well-cut hoodie: it's the details that make our basics so popular. The fact that this look is increasingly appreciated by many men is because they choose not follow fashion, but pick exactly what is right for them: Modern classics like navy, grey, white or black are lifelong companions. They are easy to style, you don't have to think long about what to put on. Life has more important things in mind with True Champions. But they still want to look their best.


Be brave -
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