Company history

JOY sportswear
A success Story, Made in Germany

We offer feel good wear for active living: High-quality, durable and therefore sustainable sports and leisure wear for men and women. Our products work around the clock, are casual but never careless. Feel good is always the focus.

1977

JOY Sportswear GmbH was founded on 1st January 1977 by Claus-Dieter Grapentin and Norbert Pfletschinger.
1979

Two years later JOY sportswear is the first German brand manufacturer to introduce jogging tracksuits to the market.
1981

JOY sportswear becomes the largest German importer of sweatwear.
1984

Introduction of the BASIC programme and birth of pants Marcus, which is still today one of our best selling products.
1987

Introduction of a BASIC storage service and development of a depot concept (NOS), to react even faster and better to our customers requirements.
1991

JOY sportswear is the first manufacturer to offer sportswear trousers in three lengths: short, medium and long.
1992

Relocation to the new built head office with integrated warehouse in Ottensoos near Nuremberg.
1992

Start of production of special sizes (ladies: up to 52 or 26 for short sizes, men: up to 62 or 32).
1993

Beginning of shop-in-shop system, to make the brand more visible in specialist trade.
2000

Introduction of trouser presenter to highlight the product expertise.
2012

Definition brand essence and target group: JOY sportswear is the only brand in sports retail which is committed consciously, consistently and sustainably to the target group 49+
2013

Introduction of new logo and signet.
2015

Introduction of JOY Body-Fit-Shapewear trouser range for women.
2018

Launch of campaign "Suitable trousers for everyone". Focus on communication competence of perfect fit and und portfolio of sizes.
2019

Launch of campaign "Suitable trousers for everyone 2.0".
2020

The parent group Melchers Group merges the brands JOY sportswear, Venice Beach and HOT sportswear to Scoretex/HOME OF BRANDS with head office in Ottensoos and a branch office in Hamburg.

Reiner Unkel becomes CEO and management spokesman and Bernhard Helfrich CSO.
2020

The proportion of sustainable materials is constantly increasing, preferring natural material..
2020

Launch of campaign "Homeoffice".
2021

Sharpening of the brand profile by development of the brand equity and brand DNA.
2022

Boxing legend Henry Maske becomes brand ambassador of JOY sportswear.
2022

Launch of the unisex heritage collection JOY originals produced in Europe.