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Company history

JOY sportswear
A success Story, Made in Germany



We offer feel good wear for active living: High-quality, durable and therefore sustainable sports and leisure wear for men and women. Our products work around the clock, are casual but never careless. Feel good is always the focus.

  • 1977

    JOY Sportswear GmbH was founded on 1st January 1977 by Claus-Dieter Grapentin and Norbert Pfletschinger.

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  • 1979

    Two years later JOY sportswear is the first German brand manufacturer to introduce jogging tracksuits to the market.

  • 1981

    JOY sportswear becomes the largest German importer of sweatwear.

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  • 1984

    Introduction of the BASIC programme and birth of pants Marcus, which is still today one of our best selling products.

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  • 1987

    Introduction of a BASIC storage service and development of a depot concept (NOS), to react even faster and better to our customers requirements.

  • 1991

    JOY sportswear is the first manufacturer to offer sportswear trousers in three lengths: short, medium and long.

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  • 1992

    Relocation to the new built head office with integrated warehouse in Ottensoos near Nuremberg.

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  • 1992

    Start of production of special sizes (ladies: up to 52 or 26 for short sizes, men: up to 62 or 32).

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  • 1993

    Beginning of shop-in-shop system, to make the brand more visible in specialist trade.

  • 2000

    Introduction of trouser presenter to highlight the product expertise.

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  • 2012

    Definition brand essence and target group: JOY sportswear is the only brand in sports retail which is committed consciously, consistently and sustainably to the target group 49+

  • 2013

    Introduction of new logo and signet.

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  • 2015

    Introduction of JOY Body-Fit-Shapewear trouser range for women.

  • 2018

    Launch of campaign "Suitable trousers for everyone". Focus on communication competence of perfect fit and und portfolio of sizes.

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  • 2019

    Launch of campaign "Suitable trousers for everyone 2.0".

  • 2020

    The parent group Melchers Group merges the brands JOY sportswear, Venice Beach and HOT sportswear to Scoretex/HOME OF BRANDS with head office in Ottensoos and a branch office in Hamburg.

    Reiner Unkel becomes CEO and management spokesman, Bernhard Helfrich CSO and Florian Weininger CFO.

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  • 2020

    The proportion of sustainable materials is constantly increasing, preferring natural material..

  • 2020

    Launch of campaign "Homeoffice".

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  • 2021

    Sharpening of the brand profile by development of the brand equity and brand DNA.

  • 2022

    Boxing legend Henry Maske becomes brand ambassador of JOY sportswear.

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